Business Area
Augmented Reality going mainstream and business associated opportunities (Eric Gehl, Total Immersion)
Vision: AR based virtual-real ("v-real") identities (Dr. Michael Klein, INM)
Travel and Tourism Industry and AR (Panel)
Social Augmented Networking (Leif Oppermann, Fraunhofer + Gabriel Yoran, Aka Aki)
Augmented Entertainment and Gaming (Matthias Sala)
Hybridnet (Prof. Vogelaar, Hybrid Space Lab)
Challenges and Opportunities, why to have AR Ads? (Russell Buckley, ADMob, MMA + Carsten Frien, Madvertise + Dan Romescu)
Hands-On in Presentation Area
After Event Chill Out
Closing
COFFEE BREAK
COFFEE BREAK
LUNCH BREAK
Event Registration
Welcome - Introduction
Contest - Fast Pitch
Production Area
Advantage of visual search for AR including some example cases to make business (Herbert Bay, Kooaba)
UX Concepts that actually sell AR (Johannes Koblenz, Fjord)
Brand awarenss through AURA (Gabriel Shalom, KS12)
Between playing and product - Online Demo (Matthew Szymczyk, Zugara)
Mobile Augmented Reality - Mass Market and Business Opportunities (Marc R. Gardeya, Hoppala, Layar)
Unobtrusive Augmented Reality (Alex Olwal, KTH Stockholm)
AR & Payment (N.N., Ericsson IPX)
Hands-On in Presentation Area
Keynote
Reality-Check Keynote: Thinking like venture capital community
European Augemented Reality Award
End Keynote: Augmented Citizen Dilemma -
After Event Chill Out
Closing
COFFEE BREAK
COFFEE BREAK
LUNCH BREAK
Event Registration
Welcome - Introduction
Contest - Fast Pitch
Technology R&D; Area
AR in Proximity (Laurenz Lenkewitz, Hiwave.Net)
AR in the browser and on the desktop with Adobe Flash Platform (Piotr Walczyszyn, Adobe)
AR – Taking Information Display In Location Apps One Step Further (Pia Vuohelainen, NAVTEQ)
Metaio Hands-on: The Metaio Way (Daniel Gelder, Metaio)
Calameda: AR & Videoconferencing (Francesco Masia, CEO of Calameda)
Open Standards (Michael Zöllner + Harald Wüst Fraunhofer)
Innovation and AR (Martin Duval, Bluenove)
Hands-On in Presentation Area
After Event Chill Out
Closing
COFFEE BREAK
COFFEE BREAK
LUNCH BREAK
Event Registration
Welcome - Introduction
Contest - Fast Pitch